By Claire Hannant, Events Assistant

We have a sweet treat in store for you this month. Between Monday 14 February to Sunday 20 February, you can pop down to your local Co-op to pick up an Irresistible Hand Finished Belgian Chocolate Cake, a packet of 2 Vegan Gro Cupcakes or Free From Chocolate Brownies. And the best part? It won’t cost you a penny. 

How to get involved

The exclusive offer will be uploaded onto every colleague’s membership card*. All you need to do is pick up your selected sweet treat, scan it at the till and scan your membership card. The cost of the product will be automatically deducted**. Strictly one pack per colleague. 

*If you’re not already a member you can sign up here in order to be eligible for the next Taste and Tell event. Once you’ve signed up, notify the membership team of your colleague number in order to become a colleague member.

**If you have any issues redeeming this offer, please email

Fairtrade Fortnight

In May 2017, we became the first UK retailer to source all our cocoa on Fairtrade terms and every spoonful of cocoa we use – from the chocolate sprinkles on our doughnuts through to the chocolate chips in our Irresistible cookies – is benefitting Fairtrade cocoa farmers.

From the Monday 21 February – Sunday 6 March, we’re celebrating all things Fairtrade with Fairtrade Fortnight. Keep your eyes peeled for updates on our excusive Fairtrade Taste & Tell offer in March! 

Join the conversation! 12 Comments

  1. Each time the taste and tell is launched it is never available in our store???

  2. Brought the irresistible chocolate cake and didn’t get it free

  3. Thank you for making this offer more inclusive for celiacs! Would love it if your team can continue this going forward 💙

  4. Enjoying this cake it’s nice and moist and choccolatey ! Looking forward to the Valentines meal deal now…..just for reference here in Scotland the deal was £12 and included non alcoholic drink instead of prosecco, so I was confused when looking for it. Plenty of availability in my store of mains, starter ( sadly not chorizo Scotch eggs but paprika made a nice lunch treat) and desert but only chips left in sides.No doubt hard to get it right

  5. Is there a gluten-free alternative please?

    • Hi Juliet, we have added the Free From Chocolate brownies to the offer. Hope you enjoy 🙂

  6. That’s a great offer, but as I’m coeliac I can’t take advantage of it 😪

    • Hi Vivienne, we have now added the Free From Chocolate Brownies so you can enjoy something as well 🙂

  7. This chocolate cake is the best! I always tell customers that purchase it to cut a slice and microwave it for 10 seconds till the middle melts!….try it for yourself truly irrisistable

  8. Is there a gluten free option for this offer please ie the GF chocolate cake in the same range?

    • Hi Sally, unfortunately we were unable to add the GF chocolate cake to the offer but we have now added the Free From Chocolate Brownies, we hope you enjoy 🙂

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