By Claire Hannant, Events Assistant

It’s Fairtrade Fortnight and to help celebrate, we’re giving you a Fairtrade product on the house. If you’re not too clued up on all things Fairtrade Fortnight, it’s a time when the Fairtrade movement joins together to bring attention to the problems farmers face and the difference Fairtrade makes. 

We know that now, more than ever, our continued support for Fairtrade is so important. Not only are Fairtrade producers still dealing with the unprecedented changes of the coronavirus pandemic, but they’re also facing increasing hardship due to the impacts of climate change. That’s why Co-op has been campaigning for climate justice and we’ll continue to do so this Fairtrade Fortnight.

Every time you buy a Fairtrade product at your local Co-op you’re making a real difference. That’s because buying Fairtrade doesn’t just mean a fairer price for producers, it also means standing with farmers for fairness and equality, against some of the biggest challenges the world faces. 

Brew up with Fairtrade 

You can brew up by picking up one of the below for free in this month’s Taste & Tell:

This offer is available from Monday 28 February to Sunday 6 March exclusively for colleague members. 

All you need to do is pick up your chosen Fairtrade product in store and scan it at the till along with your membership card. The cost of the product will be deducted automatically**. This offer won’t show on the membership app.

Strictly one product per colleague.

Join out Virtual Fairtrade Coffee Masterclass

On 4 March, join Co-op’s Fairtrade coffee masterclass with Co-op’s Product Developer Jonathan Howard and our Green Coffee Buyer from Finlays.

During the session we’ll learn all about Fairtrade coffee, from the issues facing the producers, to how Co-op is committed to climate justice. We’ll also hear about how Co-op has been supporting coffee farmers in Kenya to become more climate resilient.

You can register for it here.

How you can get involved this Fairtrade Fortnight

It’s not just Taste & Tell where you can get involved with Fairtrade Fortnight. There are loads of different ways you can all get involved this year.  

  • Thursday 23 February, Fairtrade Youth Exhibition Hall– Explore and submit to the exhibition showcasing young people’s visions of the world they want
  • Friday 24 February, Business fights poverty podcast – Hear from Fairtrade Africa and Co-op on Business fights poverty’s podcast
  • Monday 28 February, Fairtrade Taste and Tell – Look out for a special Fairtrade offer on your Co-op App
  • Tuesday 1 March, Campaigning – Get involved in a Government call to action, sign up to our events and use your member pack to spread the word.
  • Wednesday 2 March, 11 – 11:45am – Fair Focus Webinar – Join Fairtrade Foundation on how to build more climate-resilient supply chains 
  • Thursday 3 March, Co-op Wine Tasting – Join us for a special wine tasting and celebration of Fairtrade wine event 7 – 7:45pm

Join in with our ‘Choose Fairtrade Challenge’

Take our challenge and swap out your regular tea, coffee, wine, or chocolate for a Fairtrade option. Then, send us a quick product review and you could win a case of Fairtrade wine. 

You’ll also be helping to make a difference in communities and supporting climate justice for the people who produce our food.

Join the challenge.

You can also find out about other February Join In opportunities here.

Find out more 

Did you know, in 2003 all Co-op brand coffee became Fairtrade? A first for any retailer. You can discover lots more about our Fairtrade coffee here.

You can also find out more on our Fairtrade Fortnight by visiting this blog.