By Jayne Brown, Free From Brand Manager

Allergy Awareness Week is nearly upon us. It officially starts on 26 April, but we’re kick starting our awareness campaign slightly early this year. For the next three weeks, we’re donating 10% of the sales from products of our Free From range to Natasha Allergy Research Foundation.

Their mission is to help find a cure for allergies. This is the second year of our three-year partnership, with the aim to raise £100,000 by 2023. Last year we raised £30,000, and we hope to help raise even more this year!

What are allergies?

An allergy is when your body has a reaction to a food or substance. This can cause a whole range of symptoms, including nausea and vomiting to developing itching, rashes and swelling. In rare cases it can cause anaphylaxis, a severe allergic reaction which can lead to the airways narrowing, requiring immediate treatment.

Many foods can be triggers of anaphylaxis, including nuts, milk, shellfish, eggs and even fruit. As a food retailer, we take allergies incredibly seriously.

What we’ve done

We’re passionate that our customers, colleagues and communities have access to safe products – no matter their circumstance. That’s why we have a broad range of products that stem across our Free From range.

We’d love you to help us get involved, spread the word and help raise money to end allergies.

Why not pick up some products from our Free From range. Everything’s free from gluten, nuts, milk and/ or eggs. We’ve around 30 products in the range, including our best-selling, award winning bread, milk-free chocolate, and delicious pasta! So there’s plenty to try, and money raised will help go to an amazing cause.

Last year, we also launched a MyHR learning module for Allergy Training. I’d encourage everyone to self-enrol onto this course and refresh your training on allergies. It’s an insightful module that goes into allergies, what it means and how you might be able to help in a life and death situation. You never know, it might help you save a life of a friend or colleague.

We also have some content uploaded into Social Hub, so you can help us raise awareness about Allergy Awareness Week with your social media.

Finally, if you’d like to read more about allergies, Connor MacAdam shared a gut-wrenching story of his own experience from an allergic reaction last year.